Official Rules for the “T-Shirt Contest”

Overview

1. How to Enter:

   • Step 1: CREATE AN ORIGINAL DESIGN, GRAPHIC, DRAWING, OR IMAGE.
   • Step 2: READ CONTEST RULES
   • Step 3: ENTER CONTEST BY VISTING [HTTPS://WWW.TRUERELIGION.COM/T-SHIRT-CONTEST.HTML] BY NO LATER THAN [FEBRUARY 11, 2021 11:59PM PST]. INCLUDE YOUR NAME, EMAIL, PHONE NUMBER, AND DATE OF BIRTH WITH THE SUBMISSION.

2. The Prize:

   THE WINNING ORIGINAL GRAPHIC WILL BE USED ON A LIMITED EDITION TRUE RELIGION T-SHIRT AND THE WINNING ORIGINAL DESIGNER WILL RECEIVE A TRUE RELIGION GIFT CARD WORTH $500.00 USD.

3. OVERVIEW OF CONTEST RULES:

   • MUST BE 16 YEARS OR OLDER TO ENTER.
   • ONLY ONE ENTRY PER PERSON.
   • ARTWORK MUST CONTAIN SOME REFERENCE TO THE TRUE RELIGION BRAND.
   • ARTWORK MUST NOT INCLUDE ARCHIVAL ADVERTISEMENTS OR IMAGERY PREVIOUSLY USED BY TRUE RELIGION.
   • ARTWORK MUST NOT INCLUDE IMAGES OF PEOPLE (NO FRIENDS, FAMILY OR STOCK PHOTOS, ETC.)
   • ARTWORK MUST BE 100% YOUR ORIGINAL CREATION.
   • BY ENTERING, YOU (A) ASSIGN TO TRUE RELIGION ALL YOUR EXISTING AND FUTURE INTELLECTUAL PROPERTY RIGHTS WITH FULL TITLE GUARANTEE, AND (B) WAIVE ALL YOUR MORAL RIGHTS, IN YOUR ENTRY AND DESIGN AND OTHERWISE ARISING IN CONNECTION WITH YOUR ENTRY.
   • SUBMIT TITLED ARTWORK ALONG WITH YOUR NAME, DATE OF BIRTH, EMAIL, AND PHONE NUMBER VIA [HTTPS://WWW.TRUERELIGION.COM/T-SHIRT-CONTEST.HTML]. ACCEPTABLE FORMATS FOR SUBMISSION OF ARTWORK ARE LIMITED TO: PDF, PNG, JPG, OR JPEG.
   • DEADLINE FOR SUBMITTING ARTWORK IS [FEBRUARY 11, 2021 11:59 PM PST].
   • EACH ENTRY WILL BE EVALUATED AND SCORED BY A PANEL OF [3] JUDGES BASED ON THE FOLLOWING "CRITERIA":
     (I) ARTISTIC SKILLS
     (II) CREATIVITY AND ORIGINALITY; AND
     (III) ADHERENCE TO THE DESIGN REQUIREMENTS AND THESE RULES.
     THE TOP ELEVEN (11) ROUND OF FINALIST SELECTED WILL BE POSTED ON TRUE RELIGION’S INSTAGRAM GRID FOR FOLLOWERS AND AUDIENCE TO VOTE BY ‘LIKING’ THE POSTS DURING THE VOTING PERIOD.
     
     THE POST WITH HIGHEST NUMBER OF ‘LIKES’ DURING THE VOTING PERIOD WILL BE THE WINNER.
     THE VOTING PERIOD BEGINS FEBRUARY 18, 2021 10:00 AM PST AND ENDS ON FEBRUARY 25, 2021 11:59PM PST.
     
     THIS CONTEST IS NOT SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, INSTAGRAM. ENTRANTS RELEASE INSTAGRAM OF ALL RESPONSIBILITY.
   • TRUE RELIGION WILL BE SHARING ITS FAVORITE ENTRIES (NOT INCLUDING ANY PERSONAL INFORMATION) IN INSTAGRAM POSTS AND STORIES, AND MAY ALSO SHARE THEM IN POSTS TO OTHER SOCIAL MEDIA PLATFORMS (FACEBOOK, TIKTOK, ETC.), IN TRUE RELIGION EMAILS AND ON TRUE RELIGION WEBSITES.
   • WINNER WILL BE ANNOUNCED ON MARCH 11, 2021 AT 10:00 AM PST VIA INSTAGRAM.
   • THE WINNING DESIGN AND, SUBJECT TO CONSENT, DESIGNER WILL BE FEATURED ON TRUE RELIGION’S INSTAGRAM FEED AND WEBSITES, AND MAY ALSO BE FEATURED IN TRUE RELIGION INSTAGRAM POSTS AND STORIES, IN POSTS TO OTHER TRUE RELIGION SOCIAL MEDIA PLATFORMS (FACEBOOK, TIKTOK, ETC.), AND IN TRUE RELIGION EMAILS.
   • THE WINNING DESIGN WILL BE PRINTED ON A LIMITED-EDITION TRUE RELIGION T-SHIRT TO BE SOLD AT TRUE RELIGION STORES, ON TRUE RELIGION WEBSITES.
   • THE PERSON WHO SUBMITS THE WINNING DESIGN WILL ALSO RECEIVE A TRUE RELIGION GIFT CARD WORTH $500.00 USD.
   • FOR MORE INFORMATION AND FULL CONTEST RULES PLEASE VISIT: [HTTPS://WWW.TRUERELIGION.COM/T-SHIRT-CONTEST.HTML].
Complete Contest Rules

4. Complete Contest Rules

   NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. THIS TRUE RELIGION T-SHIRT SUBMISSION CONTEST (THE "CONTEST") IS TO ENCOURAGE ELIGIBLE PARTICIPANTS ("ENTRANT(S)" OR "YOU") TO USE THEIR CREATIVITY TO CREATE A DESIGN SUBMISSION. JUDGES WILL CHOOSE THE TOP ELEVEN (11) ENTRIES WHICH WILL BE POSTED ON INSTAGRAM FOR FOLLOWERS/AUDIENCE TO VOTE ON A WINNER, AND THE PRIZE WILL BE AWARDED IN ACCORDANCE WITH THESE OFFICIAL RULES (THESE "RULES").

   BINDING AGREEMENT:
   IN ORDER TO ENTER THE CONTEST, YOU MUST AGREE TO THE RULES. THEREFORE, PLEASE READ THESE RULES PRIOR TO ENTRY TO ENSURE YOU UNDERSTAND AND AGREE. YOU AGREE THAT SUBMISSION OF AN ENTRY IN THE CONTEST CONSTITUTES AGREEMENT TO THESE RULES. YOU MAY NOT SUBMIT AN ENTRY TO THE CONTEST AND ARE NOT ELIGIBLE TO RECEIVE THE PRIZES DESCRIBED IN THESE RULES UNLESS YOU AGREE TO THESE RULES. THESE RULES FORM A BINDING LEGAL AGREEMENT BETWEEN YOU AND: (1) GURU DENIM LLC IF YOU RESIDE IN THE UNITED STATES OF AMERICA; OR (2) TRUE RELIGION BRAND JEANS U.K. LIMITED AND GURU DENIM LLC IF YOU RESIDE IN THE UNITED KINGDOM OR THE REPUBLIC OF IRELAND. GURU DENIM LLC AND TRUE RELIGION BRAND JEANS U.K. LIMITED ARE REFERRED TO COLLECTIVELY HEREINAFTER IN THESE RULES AS “TRUE RELIGION.”

   ELIGIBILITY:
   CONTEST IS VOID WHERE PROHIBITED BY LAW. EMPLOYEES, INTERNS, CONTRACTORS, AND OFFICIAL OFFICE-HOLDERS OF TRUE RELIGION, AND ITS PARENT COMPANIES, SUBSIDIARIES, AFFILIATES, AND THEIR RESPECTIVE DIRECTORS, OFFICERS, EMPLOYEES, ADVERTISING AND PROMOTION AGENCIES, REPRESENTATIVES, AND AGENTS (COLLECTIVELY, "CONTEST ENTITIES"), AND MEMBERS OF THE CONTEST ENTITIES' AND THEIR IMMEDIATE FAMILIES (PARENTS, SIBLINGS, CHILDREN, SPOUSES, AND LIFE PARTNERS OF EACH, REGARDLESS OF WHERE THEY LIVE), AND MEMBERS OF THE HOUSEHOLDS (WHETHER RELATED OR NOT) OF SUCH CONTEST ENTITIES AND THEIR IMMEDIATE FAMILIES ARE INELIGIBLE TO PARTICIPATE IN THIS CONTEST. THIS CONTEST IS OPEN TO ALL RESIDENTS OF THE UNITED STATES OF AMERICA, THE UNITED KINGDOM AND THE REPUBLIC OF IRELAND AGED 16 YEARS OR OVER. TRUE RELIGION MAY REQUIRE YOU TO PROVIDE PROOF THAT YOU ARE ELIGIBLE TO ENTER THE CONTEST.

   SPONSOR:
   THE CONTEST IS SPONSORED BY TRUE RELIGION.

   CONTEST PERIOD:
   CONTEST PERIOD: THE CONTEST BEGINS ON [JANUARY 21, 2021] AT 10:00AM PST AND ENDS ON [FEBRUARY 11, 2021] AT 11:59PM PST ("CONTEST PERIOD"). ALL DATES ARE SUBJECT TO CHANGE, AT TRUE RELIGION’S SOLE DISCRETION.

   VOTING PERIOD:
   WILL BEGIN FEBRUARY 18, 2021 AT 10:00 AM PST AND ENDS ON FEBRUARY 25, 2021 AT 11:59PM PST.

   HOW TO ENTER:
   NO PURCHASE NECESSARY TO ENTER OR WIN. TO ENTER THE CONTEST, VISIT THE CONTEST WEBSITE LOCATED AT [HTTPS://WWW.TRUERELIGION.COM/T-SHIRT-CONTEST.HTML] ("CONTEST SITE") DURING THE CONTEST PERIOD AND FOLLOW THE INSTRUCTIONS. THE DESIGN AND SUPPORTING STATEMENTS MUST MEET THE "DESIGN REQUIREMENTS," DESCRIBED BELOW.
   LIMIT ONE (1) ENTRY PER ENTRANT. SUBSEQUENT ENTRIES WILL BE DISQUALIFIED.

   DESIGN REQUIREMENTS:
   THE DESIGN AND SUPPORTING STATEMENTS MUST MEET THE FOLLOWING CRITERIA ("DESIGN REQUIREMENTS"):

   THE DESIGN MUST CONTAIN SOME REFERENCE TO THE TRUE RELIGION BRAND.

   THEY MUST NOT BE DEROGATORY, OFFENSIVE, THREATENING, DEFAMATORY, DISPARAGING, LIBELOUS OR CONTAIN ANY CONTENT THAT IS INAPPROPRIATE, INDECENT, SEXUAL, PROFANE, TORTUOUS, SLANDEROUS, DISCRIMINATORY IN ANY WAY, OR THAT PROMOTES HATRED OR HARM AGAINST ANY GROUP OR PERSON, OR OTHERWISE DOES NOT COMPLY WITH THE THEME AND SPIRIT OF THE CONTEST.

   THEY MUST NOT CONTAIN CONTENT, MATERIAL OR ANY ELEMENT THAT IS UNLAWFUL, OR OTHERWISE IN VIOLATION OF OR CONTRARY TO ALL APPLICABLE NATIONAL, FEDERAL, STATE, OR LOCAL LAWS AND REGULATIONS INCLUDING THE LAWS AND REGULATIONS IN ANY PROVINCE, STATE OR AREA WHERE THE DESIGN AND SUPPORTING STATEMENT ARE CREATED.

   THEY MUST NOT CONTAIN ANY CONTENT, MATERIAL OR ELEMENT THAT DISPLAYS ANY THIRD PARTY ADVERTISING, SLOGAN, LOGO, TRADEMARK, REPRESENTATION OR CHARACTERS INDICATING A SPONSORSHIP OR ENDORSEMENT BY A THIRD PARTY, COMMERCIAL ENTITY OR THAT IS NOT WITHIN THE SPIRIT OF THE CONTEST, AS DETERMINED BY TRUE RELIGION, IN ITS SOLE DISCRETION.

   THEY MUST BE ORIGINAL, UNPUBLISHED WORKS THAT DO NOT CONTAIN, INCORPORATE OR OTHERWISE USE ANY CONTENT, MATERIAL OR ELEMENT THAT IS OWNED BY A THIRD PARTY OR ENTITY.

   THEY CANNOT CONTAIN ANY CONTENT, ELEMENT OR MATERIAL THAT VIOLATES A THIRD PARTY'S PUBLICITY, PRIVACY OR INTELLECTUAL PROPERTY RIGHTS. THEY MUST NOT INCLUDE IMAGES OF PEOPLE (NO FRIENDS, FAMILY OR STOCK PHOTOS, ETC.).

   THEY MUST NOT INCLUDE ARCHIVAL ADVERTISEMENTS OR IMAGERY PREVIOUSLY USED BY TRUE RELIGION.

   THE DESIGN CANNOT BE THE SUBJECT OF ANY ACTUAL OR THREATENED LITIGATION OR CLAIM.

   THE ENTRANT SHALL NOT INCLUDE ANY DISPARAGING REMARKS RELATING TO TRUE RELIGION OR A THIRD PARTY.

   ACCEPTABLE FORMATS FOR SUBMISSION OF THE DESIGN ARE LIMITED TO: PDF, PNG, JPG, OR JPEG.

   DURING THE CONTEST PERIOD, TRUE RELIGION, ITS AGENTS AND/OR THE JUDGES (DEFINED BELOW) WILL BE EVALUATING THE DESIGNS AND SUPPORTING STATEMENTS TO ENSURE THAT THEY MEET THE DESIGN REQUIREMENTS. TRUE RELIGION RESERVES THE RIGHT, IN ITS SOLE DISCRETION, TO DISQUALIFY ANY ENTRANT WHO SUBMITS A DESIGN THAT DOES NOT MEET THE DESIGN REQUIREMENTS. INCOMPLETE ENTRIES OR ENTRIES NOT COMPLYING WITH ALL OF THESE RULES ARE SUBJECT TO DISQUALIFICATION.

   JUDGING:
   EACH DESIGN WILL BE EVALUATED AND SCORED BY A PANEL OF [3] JUDGES BASED ON THE FOLLOWING "CRITERIA":
   (I) ARTISTIC SKILLS
   (II) CREATIVITY AND ORIGINALITY; AND
   (III) ADHERENCE TO THE DESIGN REQUIREMENTS AND THESE RULES.
   
   ALL ENTRIES SUBMITTED BY FEBRUARY 11, 2021 WILL BE REVIEWED AND EVALUATED.
   THE JUDGES WILL SELECT THE FINAL ELEVEN (11) FINALISTS TO BE FEATURED ON TRUE RELIGION’S INSTAGRAM ACCOUNT FOR OUR FOLLOWERS/AUDIENCE TO VOTE DURING THE VOTING PERIOD BY ‘LIKING’ THE POSTS.
   
   THE FINALIST POST WITH MOST LIKES ACCUMULATED DURING THE VOTING PERIOD WILL BE THE WINNER.
   
   THIS CONTEST IS NOT SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, INSTAGRAM. ENTRANTS RELEASE INSTAGRAM OF ALL RESPONSIBILITY.
   
   FULL NAMES OF THE JUDGES WILL BE SENT TO ANYONE WHO EMAILS [socialmedia@truereligion.com] WITHIN ONE MONTH OF THE END OF THE CONTEST PERIOD.
   
   IF A CONTEST WINNER IS UNABLE FOR ANY REASON TO ACCEPT THEIR PRIZE, THEN TRUE RELIGION RESERVES THE RIGHT TO AWARD THE PRIZE TO ANOTHER ENTRANT.

   PRIZES:
   THE WINNER WILL RECEIVE A TRUE RELIGION GIFT CARD WORTH $500.00 USD REDEEMABLE EXCLUSIVELY AT A TRUE RELIGION STORE IN THEIR COUNTRY OF RESIDENCE OR AT THE TRUE RELIGION WEBSITE IN THEIR COUNTRY OF RESIDENCE: WWW.TRUERELIGION.COM. PLEASE ALLOW [5-7 BUSINESS DAYS] FOR DELIVERY OF THE GIFT CARD. TRUE RELIGION WILL SEND THE GIFT CARD USING THE DETAILS PROVIDED IN THE ENTRY.
   
   THE WINNER WILL HAVE THEIR GRAPHIC PRINTED ON FIVE THOUSAND [5,000] LIMITED EDITION TEE-SHIRTS TO BE SOLD AT TRUE RELIGION STORES, ON TRUE RELIGION WEBSITES. THE LIMITED EDITION TEE-SHIRTS WILL BE PRODUCED AND MADE AVAILABLE FOR SALE AS SOON AS REASONABLY PRACTICABLE ALTHOUGH TRUE RELIGION RESERVES THE RIGHT TO DELAY OR AMEND SUCH DATES.
   
   TRUE RELIGION WILL PUBLISH THE SURNAME AND STATE/COUNTY AND COUNTRY OF THE WINNER AND THEIR WINNING DESIGN ON [INSTAGRAM] ON [MARCH 11, 2021 10:00 AM PST]. IF YOU OBJECT TO ANY OR ALL OF YOUR SURNAME, STATE/COUNTY AND COUNTRY BEING PUBLISHED OR MADE AVAILABLE, PLEASE CONTACT TRUE RELIGION ON [SOCIAMEDIA@TRUERELIGION.COM] PLEASE NOTE THAT TRUE RELIGION MAY BE REQUIRED TO PROVIDE THIS INFORMATION AND THE WINNING DESIGN TO A REGULATORY AUTHORITY ON REQUEST. TRUE RELIGION WILL CONTACT THE WINNER AS SOON AS PRACTICABLE AFTER THE END OF THE CONTEST PERIOD USING THE DETAILS PROVIDED IN THE ENTRY.

   GENERAL CONDITIONS:
   ALL NATIONAL, FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS APPLY. TRUE RELIGION RESERVES THE RIGHT TO DISQUALIFY ANY ENTRANT FROM THE CONTEST IF, IN SOLE DISCRETION, IT REASONABLY BELIEVES THAT THE ENTRANT HAS ATTEMPTED TO UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST BY CHEATING, DECEPTION, OR OTHER UNFAIR PLAYING PRACTICES OR ANNOYS, ABUSES, THREATENS OR HARASSES ANY OTHER ENTRANTS OR ANY EMPLOYEE OF TRUE RELIGION.

   INTELLECTUAL PROPERTY RIGHTS:
   ALL ENTRIES AND ANY ACCOMPANYING MATERIAL INCLUDING THE DESIGN SUBMITTED TO TRUE RELIGION WILL BECOME THE PROPERTY OF TRUE RELIGION ON RECEIPT AND WILL NOT BE RETURNED. BY SUBMITTING YOUR ENTRY AND DESIGN, YOU HEREBY (A) ASSIGN TO TRUE RELIGION ALL YOUR EXISTING AND FUTURE INTELLECTUAL PROPERTY RIGHTS WITH FULL TITLE GUARANTEE, AND (B) WAIVE ALL YOUR MORAL RIGHTS, IN YOUR ENTRY AND DESIGN AND OTHERWISE ARISING IN CONNECTION WITH YOUR ENTRY TO WHICH YOU MAY NOW OR AT ANY TIME IN THE FUTURE BE ENTITLED UNDER THE COPYRIGHT, DESIGNS AND PATENTS ACT 1988 AS AMENDED FROM TIME TO TIME AND UNDER ALL SIMILAR LEGISLATION FROM TIME TO TIME IN FORCE ANYWHERE IN THE WORLD. YOU UNDERTAKE TO EXECUTE ALL DOCUMENTS AND DO ALL SUCH THINGS AS MAY BE DEEMED NECESSARY OR DESIRABLE AT THE SOLE DISCRETION OF TRUE RELIGION TO VEST SUCH INTELLECTUAL PROPERTY RIGHTS IN TRUE RELIGION.
   
   YOU MAY USE, AND TRUE RELIGION GRANTS YOU A LIMITED, NON-EXCLUSIVE, NON-SUBLICENSABLE, ROYALTY FREE LICENCE TO USE, ANY OF THE TRUE RELIGION BRAND TRADE MARKS SET OUT IN SCHEDULE 1 IN YOUR DESIGN FOR THE PURPOSE OF THIS CONTEST ONLY.

   DATA PROTECTION, PUBLICITY AND USE OF DESIGN SUBMISSIONS:
   TRUE RELIGION WILL SHARE OUR FAVORITE ENTRIES IN INSTAGRAM POSTS AND STORIES, AND MAY ALSO SHARE THEM IN POSTS TO OTHER SOCIAL MEDIA PLATFORMS (FACEBOOK, TIKTOK, ETC.), IN TRUE RELIGION EMAILS AND ON TRUE RELIGION WEBSITES. THESE POSTS WILL FEATURE THE DESIGN ONLY AND WILL NOT INCLUDE ANY PERSONAL INFORMATION OF THE ENTRANT.
   
   TRUE RELIGION WILL ONLY PROCESS YOUR PERSONAL INFORMATION AS SET OUT IN [HTTPS://WWW.TRUERELIGION.COM/PRIVACY-POLICY.HTML]. ALSO SEE THE PRIZES SECTION ABOVE WITH REGARD TO ANNOUNCEMENT OF WINNERS.
   
   IF YOU ARE RESIDENT IN THE UNITED STATES, BY ENTERING THE CONTEST, YOU AGREE TO PARTICIPATE IN ANY MEDIA OR PROMOTIONAL ACTIVITY RESULTING FROM THE CONTEST AS REASONABLY REQUESTED BY TRUE RELIGION AND AGREE AND CONSENT TO USE OF YOUR NAME AND/OR LIKENESS. IN PARTICULAR, THE WINNING DESIGN AND DESIGNER WILL BE FEATURED ON TRUE RELIGION’S INSTAGRAM FEED AND WEBSITES, AND MAY ALSO BE FEATURED IN TRUE RELIGION INSTAGRAM POSTS AND STORIES, IN POSTS TO OTHER TRUE RELIGION SOCIAL MEDIA PLATFORMS (FACEBOOK, TIKTOK, ETC.), AND IN TRUE RELIGION EMAILS.
   
   IF YOU ARE RESIDENT IN THE UNITED KINGDOM OR REPUBLIC OF IRELAND, WE WILL REQUEST YOUR CONSENT TO YOUR PARTICIPATION IN ANY MEDIA OR PROMOTIONAL ACTIVITY RESULTING FROM THE CONTEST AND, FOR THE WINNER, YOUR BEING FEATURED ON TRUE RELIGION’S INSTAGRAM FEEDS, POSTS AND STORIES, TRUE RELIGION’S WEBSITES AND OTHER SOCIAL MEDIA PLATFORMS (FACEBOOK, TIKTOK, ETC.) AND IN TRUE RELIGION EMAILS, AT THE TIME OF YOUR ENTRY INTO THE CONTEST.

   WARRANTY AND INDEMNITY:
   ENTRANTS WARRANT THAT THEIR DESIGNS ARE THEIR OWN ORIGINAL WORK AND, AS SUCH, THEY ARE THE SOLE AND EXCLUSIVE OWNER AND RIGHTS HOLDER OF THE SUBMITTED DESIGN AND THAT THEY HAVE THE RIGHT TO SUBMIT THE DESIGN IN THE CONTEST AND TO ASSIGN THE RIGHTS TO SUCH DESIGN TO TRUE RELIGION. EACH ENTRANT AGREES AND WARRANTS NOT TO SUBMIT ANY DESIGN THAT: (A) INFRINGES ANY THIRD PARTY PROPRIETARY RIGHTS, INTELLECTUAL PROPERTY RIGHTS, INDUSTRIAL PROPERTY RIGHTS, PERSONAL OR MORAL RIGHTS OR ANY OTHER RIGHTS, INCLUDING WITHOUT LIMITATION, COPYRIGHT, TRADEMARK, TRADE NAMES, INDUSTRIAL DESIGNS, PATENT, TRADE SECRET, PRIVACY, PUBLICITY OR CONFIDENTIALITY OBLIGATIONS; OR (B) OTHERWISE VIOLATES APPLICABLE NATIONAL, FEDERAL, STATE OR LOCAL LAW.

   TO THE MAXIMUM EXTENT PERMITTED BY LAW, ENTRANT INDEMNIFIES AND AGREES TO KEEP INDEMNIFIED TRUE RELIGION AT ALL TIMES FROM AND AGAINST ANY LIABILITY, CLAIMS, DEMANDS, LOSSES, DAMAGES, COSTS AND EXPENSES RESULTING FROM ANY ACT, DEFAULT OR OMISSION OF THE ENTRANT AND/OR A BREACH OF ANY WARRANTY SET FORTH HEREIN. TO THE MAXIMUM EXTENT PERMITTED BY LAW, ENTRANT AGREES TO DEFEND, INDEMNIFY AND HOLD HARMLESS TRUE RELIGION FROM AND AGAINST ANY AND ALL CLAIMS, ACTIONS, SUITS OR PROCEEDINGS, AS WELL AS ANY AND ALL LOSSES, LIABILITIES, DAMAGES, COSTS AND EXPENSES (INCLUDING REASONABLE ATTORNEYS FEES) ARISING OUT OF OR ACCRUING FROM: (I) ANY DESIGN OR OTHER MATERIAL UPLOADED OR OTHERWISE PROVIDED BY ENTRANT THAT INFRINGES ANY COPYRIGHT, TRADEMARK, TRADE SECRET, TRADE DRESS, PATENT OR OTHER INTELLECTUAL PROPERTY RIGHT OF ANY PERSON OR DEFAMES ANY PERSON OR VIOLATES THEIR RIGHTS OF PUBLICITY OR PRIVACY; (II) ANY MISREPRESENTATION MADE BY ENTRANT IN CONNECTION WITH THE CONTEST; (III) ANY NON-COMPLIANCE BY ENTRANT WITH THESE RULES; (IV) CLAIMS BROUGHT BY PERSONS OR ENTITIES OTHER THAN THE PARTIES TO THESE RULES ARISING FROM OR RELATED TO ENTRANT'S INVOLVEMENT WITH THE CONTEST; (V) ACCEPTANCE, POSSESSION, MISUSE OR USE OF ANY PRIZE OR PARTICIPATION IN ANY CONTEST-RELATED ACTIVITY OR PARTICIPATION IN THE CONTEST; (VI) ANY MALFUNCTION OR OTHER PROBLEM WITH THE CONTEST SITE IN RELATION TO THE ENTRY AND PARTICIPATION IN THE CONTEST BY ENTRANT; (VII) ANY ERROR IN THE COLLECTION, PROCESSING, OR RETENTION OF ENTRY OR VOTING INFORMATION IN RELATION TO THE ENTRY AND PARTICIPATION IN THE CONTEST BY ENTRANT AND IN THE VOTING PROCESS BY CONSUMERS; OR (VIII) ANY TYPOGRAPHICAL OR OTHER ERROR IN THE PRINTING, OFFERING OR ANNOUNCEMENT OF ANY PRIZE OR WINNERS IN RELATION TO THE ENTRY AND PARTICIPATION IN THE CONTEST BY ENTRANT.

   ELIMINATION:
   ANY FALSE INFORMATION PROVIDED WITHIN THE CONTEXT OF THE CONTEST BY ENTRANT CONCERNING IDENTITY, EMAIL ADDRESS, OWNERSHIP OF RIGHT OR NON-COMPLIANCE WITH THESE RULES OR THE LIKE MAY RESULT IN THE IMMEDIATE ELIMINATION OF THE ENTRANT FROM THE CONTEST.

   GOVERNING LAW AND JURISDICTION:
   IF YOU ARE RESIDENT IN THE UNITED STATES, THESE TERMS AND CONDITIONS SHALL BE GOVERNED BY CALIFORNIA LAW AND SUBJECT TO THE NON-EXCLUSIVE JURISDICTION OF THE COURTS OF LOS ANGELES, CALIFORNIA. IF YOU ARE RESIDENT IN THE UNITED KINGDOM OR REPUBLIC OF IRELAND, THESE TERMS AND CONDITIONS SHALL BE GOVERNED BY THE LAWS OF ENGLAND AND WALES, AND THE PARTIES SUBMIT TO THE NON-EXCLUSIVE JURISDICTION OF THE COURTS OF ENGLAND AND WALES.

   CONTEST SPONSORS:
   THE CONTEST IS SPONSORED IN THE UNITED STATES BY
   
   GURU DENIM LLC
   500 WEST 190TH STREET
   SUITE 300
   GARDENA, CALIFORNIA 90248.
   
   AND IN THE UNITED KINGDOM BY
   
   TRUE RELIGION BRAND JEANS U.K. LIMITED
   27 KINGLY STREET
   2ND FLOOR
   LONDON W1B 5QE.