For 2 Chainz, True Religion's mark of the horseshoe was symbolic of the hustle that dominated Atlanta's fashion, culture, and music scene. Today, this collaboration becomes symbolic of his legacy. A decade in the making, we've created a limited-run wardrobe that's bold, aggresive, disruptive, and authentic – just as iconic as the mixtape that started it all.
“If you see me wearing True Today, i'm just being authentic to who i am, how i am, and where i come from.”
“GROWING UP IN THE A really showed me how to walk it, talk it, and pocket. I learned that to be true you got to be you, and to stand for something you believe in is how you survive.”