Official Rules for the “TRUE SUMMER Sweepstakes”

NO PURCHASE NECESSARY TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Agreement to Official Rules. Participation in the True Summer Sweepstakes (the “Sweepstakes”) constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules and the decisions of Sponsor (as defined below), which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein. The Sweepstakes is sponsored by Guru Denim LLC, 2030 East Maple Ave. Suite 100 El Segundo, CA 90245 (“Sponsor”).

2. Odds. The odds of winning a prize will be determined by the number of eligible entries received.

3. Eligibility. The Sweepstakes is open to legal residents of the United States and District of Columbia who, at the time of entry, have reached the age of majority in the jurisdiction in which they reside (“Entrants”). Employees and directors of Sponsor or any of its parents, subsidiaries and affiliates, advertising, promotion, or production agencies (and their respective IRS dependents, immediate family members and individuals residing in their same household) are not eligible to participate. All members, shareholders, owners, directors, officers and employees of Sponsor and each of its affiliates, sales representatives, distributors, licensees, agents, advertising and Sweepstakes agencies, and each of their immediate family members (spouses, parents, children, and siblings and their respective spouses), and those living in the same household as each, are not eligible to participate in the Sweepstakes. The Sweepstakes is subject to all applicable federal, state, provincial, and local laws and regulations. Void where prohibited.

4. Entry Period. The Sweepstakes entry period begins at 12:01 a.m. Pacific Time (“PT”) on June 11, 2026, and ends at 11:59 p.m. PT on July 31, 2026 (the “Entry Period”). Sponsor’s computer shall be the official time-keeping device for the Sweepstakes.

5. How to Enter Sweepstakes. To enter the Sweepstakes, during the Entry Period, you must (a) sign up to True Rewards Program to become a member, (b) Scan the QR code at our store locations to enter the Sweepstakes. Limit of one (1) entry per person/household for the Sweepstakes. Additional entries will not be counted.

6. Number of Entries. Entries must be submitted during the Entry Period in order to be eligible for the Sweepstakes. Any entry received prior to or after the Entry Period will be void. Entrants that submit Sweepstakes entries during the applicable Entry Period will be entered into the corresponding Drawing.

7. Random Drawings. Sponsor will hold one (1) random drawing on or about August 7, 2026, (the “Drawing”) from all eligible Sweepstakes entries received by the Sponsor during the Entry Period set forth above. Receiving a prize is contingent upon compliance with these Official Rules.

8. Grand Prize. Sponsor will award one (1) Grand Prize winner in the Sweepstakes. The Grand Prize winner will receive Two (2) VIP tickets in the value of Four Hundred Dollars ($400.00 USD), Airfare and hotel accommodations for one (1) person for a Two (2) night stay in Los Angeles, not to exceed in value of Eight Hundred Dollars ($800.00 USD), in addition to a True Religion Gift Card in the value of Five Hundred Dollars ($500.00); for the Zara Larsson Concert Show to be held at The Greek Theater in Los Angeles, California on Tuesday, September 29, 2026. Prizes will be awarded in whole “as is” with no warranty, guarantee or representations, either express or implied by Sponsor. Prizes are non-transferable, and no cash alternative or prize substitution will be allowed, except at Sponsor’s discretion. If the prizes become unavailable, Sponsor reserves the right to substitute with a similar prize of equal or greater value, at their sole discretion. Any difference between the actual value of any prize and the approximate retail value set forth in these official rules may not be claimed and will not be awarded. Each winner is responsible for all federal, state and/or local taxes, and for any other fees or costs associated with acceptance or use of any prize including but not limited to travel expenses and accommodation.

9. Publicity/Usage Rights: Except where prohibited, participation in the Sweepstakes and/or receipt or use of any prize further constitutes a winner’s consent for use of his/her name, likeness, voice, opinions, statements, biographical information, and/or hometown and state for promotional or advertising purposes in any media, worldwide, now known or hereafter developed, in perpetuity, without further review, notification, payment, or consideration (unless prohibited by law).

11. Winner Verification. The Grand Prize winner will be notified via email message to the email address associated with True Rewards Loyalty account and used to enter the sweepstakes. If a potential winner of the Grand Prize cannot be contacted within a reasonable period of time or does not comply with these Official Rules, the potential winner forfeits the prize. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. If necessary, there will be three (3) alternate drawings for the Grand Prize, after which such prize will remain unawarded. Grand Prizes must be claimed by each potential winner within three (3) days following prize notification. Unclaimed prize will not be awarded and Sponsor will have no further obligation to such potential winner for any unclaimed prize.

The potential Grand Prize winners will be required to execute and return an affidavit of eligibility/liability release and, where lawful, a publicity release (collectively, the “Affidavit/Release”) and other reasonably requested information to verify eligibility within seven (7) days of date of issuance. The potential Grand Prize winners are fully responsible for any and all applicable federal, state, and local taxes associated with the prize. The potential Grand Prize winners understand that the Sponsor or its respective agents may advise the United States Internal Revenue Service of the value of the prize awarded in the form of an IRS Form 1099, or otherwise. The potential Grand Prize winners understand that, prior to being entitled to receive any prize, and prior to receiving any prize, such Grand Prize winners will be required to first provide Sponsor with all of Grand Prize Winners applicable taxpayer identification information and other required and reasonably requested tax and tax-related documentation (e.g., IRS Form W-9, government-issued photo identification, etc.). If the winners do not have a SSN/FEIN and therefore cannot provide one on the Affidavit/Release and do not submit a complete and correct Form W-9, the Sponsor will have the right, if required by applicable law, to withhold federal income tax according to applicable federal tax law and submit that withheld amount to the U.S. Treasury on the winner’s behalf, and the winners will receive a prize that is net of the federal income tax withheld. If the potential winners decline in writing to accept a prize, such required information or documents are not returned within the specified time period, prize or prize notification is returned as undeliverable, the Sponsor is unable to contact the potential winners within a reasonable time period, or a potential winner is not otherwise in compliance with these Official Rules, the potential winners will forfeit the prize.

12. Conditions/Use Rights. By accepting any prize, each entrant consents to the use of their mobile phone number that entrant submits or Sponsor obtains in the course of entrant accepting any prize, via all forms of media now known or hereafter devised worldwide, in perpetuity, without notice, attribution or compensation (other than the specific prize described herein) to entrant, his/her successors or assigns, or any other entity, except where prohibited by law.

13. Privacy. Participation in the Sweepstakes requires the collection and use of certain personal information (such as your name, contact details, and phone number). By participating in the Sweepstakes, entrant authorizes Sponsor to collect, use, and process data about entrant, including personal information submitted by entrant or otherwise collected by Sponsor, directly or indirectly through Sponsor’s vendors, through the process of administering the Sweepstakes. This consent includes your authorization to allow the transfer of your personal information whether within entrant’s country of residence or elsewhere, and shared with such third party(ies) as Sponsor deems appropriate, for purposes of administration of the Sweepstakes. All information submitted to Sponsor as part of this Sweepstakes will be treated in accordance with Sponsor’s privacy statement, available at https://www.truereligion.com/privacy-policy.html. Personal information will be used to: (a) provide information about the Sweepstakes; (b) contact and publicize potential winner; and/or (c) to receive additional information from Sponsor such as to send additional information to that entrant during or after any Entry Period. Entrants have the right to withdraw the foregoing consent and to correct their personal data, but entrants are not allowed to re-submit their entries. Directions on procedures for submitting corrections to personal data are provided in the privacy statement of Sponsor.

14. Release and Limitations on Liability. By participating in all or a portion of the Sweepstakes, entrants agree to release and hold harmless all members, shareholders, owners, directors, officers and employees of Sponsor and each of its affiliates, sales representatives, distributors, licensees, agents, advertising and Sweepstakes agencies, and all others associated with the development and execution of the drawing (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Sweepstakes, or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Sweepstakes; (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors; (d) lost, late, misdirected, incorrect, or incompletely received entries; (e) errors in the administration of the Sweepstakes or the processing of entries; (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Sweepstakes or acceptance, receipt, use, or misuse of any prize; or travel to any Sweepstakes-related events; or from the misuse or loss of any personal information collected in connection with the Sweepstakes; and (g) any claims based on publicity rights, copyright/trademark infringement, intellectual property rights, defamation or invasion of privacy or merchandise delivery. By participating, you agree that: (a) any and all disputes, claims, and causes of action arising out of or in connection with the Sweepstakes, or any prizes awarded, shall be resolved individually without resort to any form of class action; (b) any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorney’s fees; (c) under no circumstances will any entrant be permitted to obtain any award for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages and any and all rights to have damages multiplied or otherwise increased and any other damages, other than damages for actual out-of- pocket expenses; and (d) these Official Rules and all disputes shall be governed by the internal laws of the state of California; without regard to principles of conflicts of laws that may result in application of other than the aforementioned intended governing law; any disputes shall be resolved exclusively in the state or federal courts in the state of California, and you expressly consent to the jurisdiction of said courts and waive any objection thereto. For New Jersey residents: Nothing herein prohibits recovery of damages or attorneys’ fees where required by statute.

In the event that the operation, security, or administration of the Sweepstakes is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problems, or any condition caused by events beyond the reasonable control of Sponsor that may cause the Sweepstakes to be disrupted or corrupted, Sponsor may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules.

Sponsor is not responsible if any prize cannot be awarded due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather, pandemics or acts of terrorism. Entrants further agree that all rights under Section 1542 of the Civil Code of California (“Section 1542”) and any similar law of any state or territory of the United States that may be applicable with respect to the foregoing release are hereby expressly and forever waived. Entrants acknowledge that Section 1542 provides that: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE AND THAT, IF KNOWN BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.” The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims.

15. Force Majeure: The failure of Sponsor to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, national or global health crisis, act of public enemies, actions of governmental authorities — outside of their control (excepting compliance with applicable codes and regulations) — or any other cause beyond their reasonable control, whether similar or dissimilar to any cause listed herein, will not be considered a breach of these Official Rules.

16. Miscellaneous. The decisions of Sponsor are final with respect to all aspects of this Sweepstakes. The Sweepstakes and these Official Rules will be governed, construed and interpreted under the laws of the State of California, USA, without regard to choice of law principles. Entrants specifically agree that (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Central District of California in Los Angeles, California, or the Superior Court of California, County of Los Angeles, Metropolitan Courthouse, in Los Angeles, California; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. In the event that the operation, security, or administration of the Sweepstakes is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problems, or any condition caused by events beyond the reasonable control of Sponsor that may cause the Sweepstakes to be disrupted or corrupted, Sponsor may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) award a prize from among the non-suspect, eligible entries received up to the time of the impairment. Sponsor reserves the right in its sole discretion to disqualify any person it finds to be tampering with the entry process or the operation of the Sweepstakes, to be acting in violation of these Official Rules or any applicable laws relating to the Sweepstakes, or to be acting in an unsportsmanlike or disruptive manner, and to resolve all disputes in its sole discretion. Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

17. Winner List; Official Rules. For notification of the winner and/or a copy of these Official Rules, send a self-addressed, stamped envelope to:

True Summer Sweepstakes c/o Guru Denim LLC 2030 E Maple Ave. Suite 100 El Segundo, CA 90245.

Requests for the winner list will only be accepted after the end of the Entry Period and must be received by September 30, 2026.

18. Sponsor. The Sponsor of this Sweepstakes is Guru Denim LLC. Entrants shall not use the trademarks of Sponsor or falsely associate themselves with Sponsor during or after the Entry Period.

© 2026 Guru Denim LLC. All rights reserved.