Why Are We Suddenly Seeing Red?

The truth is, we’re not just suddenly seeing red. This vibrant hue is such a staple that it arguably functions as a neutral color. Whether you’re curious about subtly integrating it into your closet or looking to fully energize your wardrobe with a head-to-toe look, we have the perfect style tip (and pieces) for you.

It may seem as though red is suddenly everywhere because as trends come and go, we stay focused on what’s fresh and new. A quick glance at the Fall 2024 designer collections might suggest that designers are newly inspired by this passionate color. However, this simply underscores that red has never truly gone out of style. These classic nods prove that red has been here all along and is undoubtedly here to stay.

For designers, red often serves as a go-to color when they need that perfect touch of something extra in their collections. This aligns with the ‘Just Add Red’ theory popularized online, which argues that red acts as a neutral when applied to interior design spaces. If your room feels dull, a pop of red via a lamp or picture frames can liven it up. While red serves as a neutral, it still catches your eye. Consider your wardrobe the room, and your pop of red is our Red Denim Sets that we dropped over the summer.

Red is considered a timeless color, often associated with confidence in color psychology. This is why we fashioned our iconic heritage pieces in this striking hue. For the ladies, we gave our Jimmy Super T Crop Jacket and Ricki Super T Relaxed Jean the red treatment. For our fellas, our new Vinny Rope Stitch Ultra Baggy Jean and signature Jimmy Rope Stitch Jacket get a thick stitch and a variation of the bold red hue.

We love that these hookups can be complete outfits or worn as standalone pieces for those moments when you want just a hint of red to feel confident and turn heads. In short, you don't want to miss the opportunity to add these transitional pieces to your Fall wardrobe.