Official Rules for the “2021 Blu Boy Sweepstakes”


  1. Agreement to Official Rules.
    Participation in the “2021 Blu Boy Sweepstakes” (the “Sweepstakes”) constitutes each Eligible Entrant’s full and unconditional agreement to and acceptance of these Official Rules and the decisions of Sponsor, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein. The Sweepstakes is sponsored by Guru Denim LLC, 500 West 190th Street, Suite 300 Gardena, CA 90248 (“Sponsor”). This Sweepstakes is not sponsored, endorsed, or administered by Instagram, and Instagram is not associated with the Sweepstakes in any way. Any questions, comments, or complaints regarding the Sweepstakes must be directed to Sponsor, and not to Instagram. You are providing your information to Sponsor and not to Instagram.

  2. Odds.
    The odds of winning a prize will be determined by the number of eligible entries received.

  3. Eligibility.
    The Sweepstakes is open to individual entrants who are legal residents of, and physically located within the State of California, who are at least eighteen (18) years of age or older as of the date of entry (each, an “Eligible Entrant”). All directors, managers, officers and employees of Sponsor and its affiliates, sales representatives, distributors, licensees, agents, advertising and Sweepstakes agencies, and each of their immediate family members (spouses, parents, children, and siblings and their respective spouses), and those living in the same household as each, are not eligible to participate in the Sweepstakes. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Void where prohibited.

  4. Entry Period.
    The Sweepstakes entry period begins on 12:00 pm Pacific Standard Time (“PST”) on October 20, 2021 and ends on 12:00 pm PST on October 22, 2021 (the “Entry Period”). Sponsor’s computer shall be the official time-keeping device for the Sweepstakes.

  5. How to Enter Sweepstakes.
    To enter the Sweepstakes, during the Entry Period, you must (a) Like the Sponsor’s Blu Boy Sweepstakes post on Instagram, (b) Tag one (1) of the Eligible Entrant’s friends in the comment section of the post by using the feature “@[insert friend’s name], and (c) “Follow” the Sponsor’s Instagram page (if the Eligible Entrant does not already) at and also “follow” (if the Eligible Entrant does not already) Blu Boy’s Instagram page at To enter the Sweepstakes, you must be an active holder of a non-private Instagram account (holders of private account settings may not enter in this method). If you do not have the Instagram application, you may download it through the application store on your mobile device. The Instagram application is free, and Instagram’s Terms of Use apply. For details, visit
    If you enter using a mobile device on a wireless service provider’s network (as opposed to a Wi-Fi network), your carrier’s text and data rates will apply. You should consult your wireless service provider’s pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier. Limit of one (1) entry per person/household for the Sweepstakes. Additional entries will not be counted.

  6. Random Drawing.
    Sponsor will hold one (1) random drawing on or about October 22, 2021 from all eligible Sweepstakes entries received by the Sponsor during the Entry Period set forth to select one (1) potential Eligible Entrant winner in the Sweepstakes. Receiving a prize is contingent upon compliance with these Official Rules.

  7. Winner Verification.
    The potential Eligible Entrant winner will be notified by Sponsor approximately two (2) days following the random drawing via Instagram direct message to verify eligibility and accept the prize. If the Sponsor is unsuccessful in its attempt to reach and speak directly with the potential winner within two (2) days of the initial notification attempt, then that potential winner may be disqualified.

    The potential Eligible Entrant winner will be required to execute and return an affidavit of eligibility/liability release and, where lawful, a publicity release (collectively, the “Affidavit/Release”) and other reasonably requested information to verify eligibility within seven (7) days of date of issuance. The Eligible Entrant winner is fully responsible for any and all applicable federal, state, and local taxes associated with the prize. The Eligible Entrant winner understands that the Sponsor or its respective agents may advise the United States Internal Revenue Service of the value of the prize awarded in the form of an IRS Form 1099, or otherwise. The Eligible Entrant understands that, prior to being entitled to receive any prize, and prior to receiving any prize, such Eligible Entrant may be required to first provide Sponsor with all of Eligible Entrant’s applicable taxpayer identification information and other required and reasonably requested tax and tax-related documentation (e.g., IRS Form W-9, government-issued photo identification, etc.). If the winner does not have a SSN/FEIN and therefore cannot provide one on the Affidavit/Release and does not submit a complete and correct Form W-9, the Sponsor will have the right, if required by applicable law, to withhold federal income tax according to applicable federal tax law and submit that withheld amount to the U.S. Treasury on the winner’s behalf, and the winner will receive a prize that is net of the federal income tax withheld. If such potential winner declines in writing to accept a prize, such required information or documents are not returned within the specified time period, prize or prize notification is returned as undeliverable, the Sponsor is unable to contact a potential winner within a reasonable time period, or a potential winner is not otherwise in compliance with these Official Rules, the potential winner will forfeit the prize. In the event that a potential Eligible Entrant winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate Eligible Entrant winner by random drawing from among all remaining Eligible Entrant entries. If necessary, there will be three (3) alternate drawings, after which the prize will remain unawarded.

  8. Prizes.
    Sponsor will award one (1) $250 True Religion Gift Card and two (2) passes to True Religion’s L.A. Blu Boy Event scheduled to be held on October 28, 2021. Total Approximate Retail Value of all prizes is Two Hundred and Fifty U.S. Dollars ($250). Gift card prize is subject to the terms and conditions of the gift card. Prizes are awarded “as is” without any warranty, and any warranties, whether express or implied, including the warranties of merchantability and fitness for a particular purpose, are hereby disclaimed by the Sponsor. All costs and expenses associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winner, including but not limited to ground transportation, parking, meals, gratuities, incidental expenses, and all applicable taxes (including, but not limited to all local, state and federal taxes). Prizes that require delivery will be delivered only to a valid physical address within the United States that the winner provides to the Sponsor or its representative at the time of winner notification. Prizes are non-transferable and non-assignable, with no cash redemptions or substitutions except at Sponsor’s sole discretion. There will be no substitutions for any prize except by Sponsor who reserves the right to substitute a prize with one of comparable or greater value at their sole discretion. Other restrictions may apply.

  9. Conditions/Use Rights.
    By accepting any prize, the Eligible Entrant winner consents to the use of their name, voice, and likenesses, including all accompanying personally identifiable information such Eligible Entrant submits or Sponsor obtains in the course of the Eligible Entrant accepting any prize, via all forms of media now known or hereafter devised worldwide, in perpetuity, without notice, attribution or compensation (other than the specific prizes described herein) to such Eligible Entrant, his/her successors or assigns, or any other entity, except where prohibited by law.

  10. Privacy.
    By participating in the Sweepstakes, the Eligible Entrant authorizes Sponsor to collect, use, process, transfer and store all data provided by such Eligible Entrant, including without limitation, personal data, to the United States, or any location(s) throughout the world that Sponsor deems necessary, whether within such Eligible Entrant’s country of residence or elsewhere, and with such party(ies) as Sponsor deems appropriate, for purposes of administration of the Sweepstakes. All information submitted to Sponsor as part of this Sweepstakes will be treated in accordance with Sponsor’s privacy statement, available at Personal information will be used only to: (a) administer the Sweepstakes or provide information regarding the Sweepstakes; (b) contact and publicize potential winners; and/or (c) if an Eligible Entrant selects to receive additional information from Sponsor on the entry form, to send additional information to that Eligible Entrant during or after any Entry Period. Each Eligible Entrant has the right to withdraw and correct their personal data, but such Eligible Entrant are not allowed to re-submit entries. Directions on procedures for submitting corrections to personal data are provided in the privacy statement of Sponsor.

  11. Release and Limitations on Liability.
    By participating in all or a portion of the Sweepstakes, each Eligible Entrant agrees to release and hold harmless all directors, officers and employees of Sponsor, Instagram, and their respective affiliates, sales representatives, distributors, licensees, agents, advertising and Sweepstakes agencies (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Sweepstakes, or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Sweepstakes; (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors; (d) lost, late, misdirected, incorrect, garbled, or incompletely received entries; (e) errors in the administration of the Sweepstakes or the processing of entries; (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from such Eligible Entrant participation in the Sweepstakes or acceptance, receipt, use, or misuse of any prize, or travel to any Sweepstakes-related events; and (g) any claims based on publicity rights, copyright/trademark infringement, intellectual property rights, defamation or invasion of privacy and merchandise delivery. Sponsor is not responsible if any prize cannot be awarded due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. Entrants further agree that all rights under Section 1542 of the Civil Code of California (“Section 1542”) and any similar law of any state or territory of the United States that may be applicable with respect to the foregoing release are hereby expressly and forever waived. Entrants acknowledge that Section 1542 provides that: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH, IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR.” The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims.

  12. Miscellaneous.
    The decisions of Sponsor are final with respect to all aspects of this Sweepstakes. The Sweepstakes and these Official Rules will be governed, construed and interpreted under the laws of the State of California, USA, without regard to choice of law principles. Entrants specifically agree that (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Central District of California in Los Angeles, California, or the Superior Court of California, County of Los Angeles, Metropolitan Courthouse, in Los Angeles, California; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will any Eligible Entrant be permitted to obtain awards for, and each Eligible Entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. In the event that the operation, security, or administration of the Sweepstakes is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problems, or any condition caused by events beyond the reasonable control of Sponsor that may cause the Sweepstakes to be disrupted or corrupted, Sponsor may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) award the prize from among the non-suspect, eligible entries received up to the time of the impairment. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process, the operation of the Sweepstakes, to be acting in violation of these Official Rules or any applicable laws relating to the Sweepstakes, or in an unsportsmanlike or disruptive manner, and to resolve all disputes in its sole discretion. Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

  13. Winners List; Official Rules.
    For notification of the winners and/or a copy of these Official Rules, send a self-addressed, stamped envelope to:

    2021 Reclamation Sweepstakes
    c/o Guru Denim LLC
    500 West 190th Street, Suite 300
    Gardena, CA 90248.

    Requests for the winners list will only be accepted after the end of the Entry Period and must be received by December 31, 2021.

  14. Sponsor.
    The Sponsor of this Sweepstakes is Guru Denim LLC. Entrants shall not use the trademarks of Sponsor or falsely associate themselves with Sponsor during or after the Entry Period.